The history organization and strategy of compaq computer corporation

Compaq made decisions by a consensus approach, which allowed every division of the company a say in product development. In the s, however, DEC was falling upon hard times.

As the s began, the company missed some revenue and profit targets, causing a steep decline in its stock price.

The HP-Compaq Merger Story

In addition, it embarked on a long campaign of expanding its product line by acquiring companies, beginning the year after it went public with the purchase of F. Formed in outside Boston by Ken Olson, it invented, developed and dominated the minicomputer market.

Vendors that used industry standard chips could avail themselves of much more frequent product upgrades.

Marketing Strategy of Compaq Computer Corporation

Compaq also instituted some traditional corporate mechanisms, such as tight fiscal controls and a forecasting system. In addition to its valuable customer base and its lucrative, recurring service revenue, it possessed some impressive technology like its Alpha RISC chip design and its AltaVista program, among the first Internet search engines.

Hurd added the chairman title in The division's initial line of products, including the August debut of the Compaq Pagem printer, launched Compaq into the rapidly growing market for network printers.

Canion relented, and Compaq waited while other companies, including Gavilan Computer Corporation and Data General Corporation, attempted to market such a product and failed. The technological breakthrough of the microprocessor—an extraordinarily powerful semiconductor chip—enabled smaller computers to be built that were also faster, less expensive, and easier to use.

HP-Compaq - A Failed Merger?

Following a disastrous first financial quarter inPfeiffer lost his job. The technology trapped in a high-cost business model had no impact on the world, and in fact, the world ultimately killed Digital. DEC still retained some formidable competitive advantages. The company was realigned into desktop and systems divisions.

Inwith the company turnaround complete, Packard retired again. The shift from an industrial economy to one based upon information and services was being hailed as being as transformative and empowering as the discovery of plentiful and cheap oil had been almost a century earlier.

When the supposed benefits of the merger failed to materialize, she was forced out in Throughout the war the company worked with the Naval Research Laboratory to build counter-radar technology and advanced artillery shell fuses. Moseley Company, a maker of graphic recorders. and head of the company’s computer systems organization, succeeded Young in both positions.

Carleton S.

Hewlett-Packard Company

Fiorina replaced Platt as president and CEO in of HP in Carleton S. (Carly) Fiorina Carly Fiorina, 47, graduated from Stanford University with a bachelor’s degree in medieval history and philosophy. Computer business. Hewlett-Packard’s first computer, the HP A, was developed in specifically to manage the company’s test and measurement devices.

In the company released the HP general-purpose minicomputer—a product line that remains in use today—for use in business. HP and Compaq Merger. The failure of the merger between two leading competitors in the global computer industry, Hewlett-Packard Company (HP) and Compaq Computer Corporation (Compaq) failed as the synergies identified prior to.


Nonetheless, Compaq secured the backing of Ben Rosen, a noted venture capitalist and president of Sevin-Rosen Partners, who invested $ million and became the company's first Chairman.

Compaq Computer Corporation was born in February Compaq's early success was unparalleled in the annals of American business history. May 19,  · Marketing Strategy of Compaq Computer Corporation Discuss Marketing Strategy of Compaq Computer Corporation within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Marketing Strategy of Compaq Computer Corporation Compaq Computer Corporation is an American personal computer company.

more broadly with IBM, the Hewlett-Packard Company, and Sun Microsystems, Inc., either by developing its own line of mainframe computers (the powerful, albeit extremely expensive, big brothers of the PC) or by buying an existing mainframe manufacturer.

Compaq embarked on the second course.

The history organization and strategy of compaq computer corporation
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